Durata Training Packages

Working as a team, Durata Training seeks to offer the highest level of service to its athletes, providing unparalleled attention to detail, in addition to a personal relationship. We consider each of our athletes a part of the Durata Training family.

Our goal is to set realistic expectations for our athletes, offer highly effective training and nutrition advice, and predict future performance in competition. Furthermore, we strive to motivate our athletes for success based on our individual experiences with them.

Our tools for these tasks include a Masters degree level of understanding in exercise physiology, practical experience at the highest levels of sport, and advanced field-testing suited to each athlete’s individual goals. The experience we’ve gained through years of professional coaching enables us to apply these measures of performance accurately.

We offer training programs suited to each and every ability level, from recreational runners competing in a local 5K to elite athletes preparing for international events.

Paramount

Daily communication for the single- or multi-sport athlete that demands the highest degree of customized service.

Paramount

Our Paramount coaching level is for the unique athlete that demands the highest degree of expertise and customized service.

Primo

Weekly communications with coach for the single-sport or multi-sport athlete that demands a high level of performance monitoring.

Primo

Our Primo coaching level is designed for the single-sport or multi-sport athlete that demands a high level of performance monitoring.

Chrono

Direct consulting on your timed events from Lawson Craddock - the men’s US Time Trial National Champion.

Chrono

Our Craddock Chrono Consulting provides direct consulting from the men’s US Time Trial Champion on your timed events.

Austin Running Academy

The Austin Running Academy brings professional coaching and sports science to Central Texas Youth runners.

Austin Running Academy

The Austin Running Academy is a selective program for youth runners designed to offer the same level of sports science, sports nutrition and guidance traditionally reserved for only world class professional athletes.

Coaching Levels and Costs

Durata Training provides each unique athlete the highest degree of expertise and customized service. Whether you are a professional who must ensure a peak for the World Championship, or simply an individual willing to commit to all aspects of a dedicated training strategy, our Paramount and Primo packages provide the most comprehensive coaching supervision available.
Our Paramount coaching level is for the unique individual that demands the highest degree of expertise and customized service. Whether you are a professional who must ensure a peak for the World Championship, or simply an individual willing to commit to all aspects of a dedicated training strategy, our Paramount level provides the most comprehensive coaching supervision available.
Through daily coaching conversations, athletes will benefit from in-depth power analysis, nutrition and recovery advice, racing strategies and a completely customized training regimen based on their physical adaptations. Coaches will be available for pre and post race discussions and, at times, even present for specific events.
Athletes will occasionally be invited for personal training sessions with their Durata coach and receive discounts to other promotions or camps throughout the year.
As part of the Paramount coaching level, you will receive Durata Training’s customized workouts through your Premium Training Peaks account, which will be adjusted weekly or daily based on your race or travel schedule and regular coaching communications.
• Premium Trainingpeaks.com account
• Training plan designed weekly
• Daily communications with coach
• Unlimited email correspondence
• Power file analysis (daily analysis and database tracking of all files in TrainingPeaks software)
• Occasional personal training sessions with Durata coach
• Discounts to other Durata promotions and camps

Paramount Single Sport $475 every four weeks. SIGN UP
Paramount Multi Sport $505 every four weeks.       SIGN UP

A one time start up fee of $99 is applied to your sign up.

Our Primo coaching level is designed for the athlete that demands a high level of performance monitoring. Through weekly coaching conversations, athletes will benefit from routine power file monitoring, nutritional advice, racing strategies and a highly customized training regimen based on their physical adaptations. Athletes will occasionally be invited for personal training sessions with their Durata coach and receive discounts to other promotions or camps throughout the year.
As part of the Primo coaching level, you will receive Durata Training’s customized workouts through your Training Peaks account, which will be adjusted weekly based on your race or travel schedule and regular coaching communications.
• Trainingpeaks.com account
• Training plan designed weekly
• Weekly communications with coach
• Unlimited email correspondence
• Power file monitoring (weekly monitoring and database tracking of all files in TrainingPeaks software)
• Occasional personal training sessions with Durata coach
• Discounts to other Durata promotions and camps
• Additional coaching available at an hourly rate

Primo Single Sport $305 every four weeks.     SIGN UP
Primo Multi Sport $335 every four weeks.       SIGN UP

A one time start up fee of $99 is applied to your sign up.

Our Craddock Chrono Consulting provides direct consulting from the men’s US Time Trial Champion on your timed events. Lawson will help select events, equipment, positioning, training, diet, and travel for your time trial focused events.

Each month includes:
• Walkthrough 30min phone call to talk about pacing, weather, nutrition, kit for event
• Workout/ training suggestions through TrainingPeaks* including:
– Timing meals
– Personalized warm up protocol
– Pacing strategy
• Follow up feedback on event data/power file over TrainingPeaks and 15min phone call with Lawson

1 Month $325    SIGN UP
2 Months $495      SIGN UP
5 Months $1,350      SIGN UP

*Lawson will need to be added on as a coach on your TrainingPeaks account

The Austin Running Academy Monthly Coaching is for runners of all levels to receive personal coaching directly from David Fuentes. This coaching provides:

• Fully custom training program that includes monitoring and continuous adjustment as needed based on individual goals and needs.
• Occasional personal training sessions with Durata coach
• Each training session will be a run followed by a strength and mobility
• Nutrition Planning & Advice. Each Athlete will have access to nutrition information as well as coaching advice for nutrition pertaining to training and racing.
• TrainingPeaks Account – Each athlete will have a custom login for the TrainingPeaks online software program. You will receive your customized daily, weekly, and monthly workout plans through your Premium TrainingPeaks account. Each workout will be adjusted accordingly based on your race schedule, travel schedule, or school schedule.
• Unlimited Communications – Each athlete will be able to communicate through telephone or email to discuss workout goals, workout specifics, race plans, as well as other pertinent information.

Austin Running Academy $195 every four weeks. SIGN UP
Austin Running Academy $125 Per Session. SIGN UP

Sometimes even the best athletes need just a little advice. For this reason, Durata coaches are available for custom sessions.
These sessions are on an hourly basis and can include topics such as open water swim clinics (additional charges may apply), run technique analysis and workouts, transition clinics, bike handling skills, race/course tactics, team tactics, sprinting tactics or to address any other question you may have.

$150 per hour     SIGN UP

Why Choose Durata Training

      • Custom plans tailored to each athlete’s individual needs…from finishing their first race to World Championship level success.
      • Unparalleled attention to detail, in addition to a personal relationship with your coach.
      • Masters degree level of understanding in exercise physiology with practical experience at the highest levels of sport.
      • Regular training adjustments based on racing goals, power file monitoring, travel schedule, and coaching assessments.
      • Trainingpeaks.com accounts at all levels to upload data.
      • Proven results.
Questions?